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Chapter 02 — Our story
Two operators. One mission.
Four years ago, Taylor started posting on Instagram as @betterselfreal — one voice, one promise: help people become who they said they'd be. One post at a time, the community grew.
Meanwhile, Emiliano had spent the last decade building and scaling ventures, including a previous app that found real traction at scale. When Taylor eventually came to work at one of Emi's companies, they pushed each other harder than anyone else in the room.
One day Taylor brought the idea: turn the community into the product people actually need. Not a fitness app stapled to a nutrition app stapled to a journal. One system. One voice. One outcome. We said yes. Betterself is what we built.
01 the operator
Emiliano Mercenari
Co-founder · CEO
A decade of building and scaling ventures, including a previous app that found real traction. Runs the build and the business side of Betterself.
02 the voice
Taylor Humphreys
Co-founder · CMO
The man behind the brand. Started @betterselfreal on Instagram four years ago — still the voice behind every post and every word in the app.
Day one
2022
Taylor starts posting as @betterselfreal. One account, one promise.
The crossover
2024
Taylor joins one of Emi's companies. They find they push each other harder than anyone.
The idea
2025
Taylor brings the pitch: turn the community into the product.
Launch
2026
Betterself ships. The app the community asked for, finally built.
